In a world ruled by the internet, no new business or brand can expect to establish its place without first thoroughly investing in digital marketing. Only companies that can keep up with the most modern forms of advertising are truly able to thrive. However, it is safe to say that staying up to date with the latest marketing trends, strategies, and platforms whilst maintaining and running a business can often feel impossible. This is why Peter DeCaprio believes that hiring a digital marketing agency can be an attractive and effective solution.
When done correctly, partnering with an experienced team of digital marketers can completely change the game for your business or brand. However, as with anything, there are certain things you should consider before making any decisions.
Peter DeCaprio’s List of Things to Consider Before Hiring a Digital Marketing Agency
1) What services do they offer?
The first thing you need to consider when looking into hiring a digital marketing agency is what services they actually offer. Make sure that the agency you’re considering specializes in the kind of marketing that will be most effective for your business or brand. For example, if you’re selling products or services to other businesses, you’ll likely need to focus on B2-B marketing.
2) Do they have a good reputation?
Next, you should take some time to research the agency’s reputation. Check out online reviews and testimonials from past clients to get a better sense of what it’s like to work with them. You can also contact the agency directly and ask for references.
3) What is their process?
Before making any decisions, it’s important that you understand the digital marketing agency’s process. How do they go about planning and executing campaigns? What kind of reporting and analytics do they use? Ask for detailed answers to these questions so that you can be sure they know what they’re doing.
4) Do they have experience in your industry?
If you want to be sure that the digital marketing agency you hire is capable of meeting your specific needs, then it’s important to look for one that has experience in your industry. This way, you can be confident that they understand the challenges and opportunities that are specific to your field.
5) What is their approach to SEO?
Peter DeCaprio points out that SEO is a vital part of any digital marketing strategy, so you need to make sure that the agency you hire has a solid understanding of how it works. Ask them about their approach to keyword research, link building, and on-site optimization.
6) What kind of strategies do they use for social media marketing?
Another important aspect of digital marketing is social media. You need to find an agency that is capable of developing and executing an effective social media marketing strategy. Ask them about their approach to platforms like Facebook, Twitter, and Instagram.
7) Do they offer any other services?
In addition to the core services mentioned above, some digital marketing agencies also offer other services that can be beneficial for your business or brand. These might include web design and development, email marketing, and branding.
8) What are their rates?
Finally, you need to consider the cost of working with the digital marketing agency you’re interested in. Make sure to get a detailed breakdown of their rates so that you know exactly what you’ll be paying for.
Peter DeCaprio believes that by considering the factors listed above, you’ll be in a much better position to make a decision about whether or not hiring a digital marketing agency is right for your business or brand.