Now more than ever, businesses are coming to terms with the fact that digital media and marketing play a significant role in maintaining and boosting sales. Enhancing your brand’s digital presence is perhaps the only way you can establish your place and grow in the world of immensely competitive businesses. Indeed, Peter DeCaprio believes that digital media has made the task of reaching out to your target audience and gaining loyal customers ten times easier.
However, this also means that there is a greater need for businesses to have someone who can manage and monitor their brand’s digital media channels on a full-time basis. This is where hiring a digital media manager comes in. A digital media manager is responsible for ensuring that your brand has a strong presence online and engages with its audience regularly.
Peter DeCaprio‘s List of Things to Keep in Mind When Hiring a Digital Media Manager
1. Define the scope of work
Before you start looking for candidates, it’s important to have a clear idea of what tasks and responsibilities you expect the digital media manager to handle. Do you want them to be in charge of social media only, or will they also be required to create and manage website content? Having a clear understanding of the role will help you filter out candidates who are not a good fit for your needs.
2. Consider their experience and expertise
When screening candidates, pay close attention to their level of experience and expertise. Ideally, you want someone who has several years of experience managing digital media channels for businesses in your industry. This way, you can be confident that they know what strategies work best for promoting your brand online.
3. Assess their ability to work independently
Since the digital media manager will be responsible for handling most of the brand’s online presence, it’s important to hire someone who is comfortable working independently. They should be proactive and have the ability to take the initiative when necessary.
4. Evaluate their writing skills
Peter DeCaprio points out that a large part of the digital media manager’s job will involve creating content; it’s important to assess their writing skills before making your final decision. Ask for samples of their work or have them complete a writing test to get an idea of their style and proficiency.
5. Consider their understanding of SEO
Search engine optimization is a crucial aspect of digital marketing, so you’ll want to make sure that the candidate has a good understanding of how it works. Ask them questions about keyword research, link building, and other SEO strategies during the interview process.
6. Determine their availability
Digital media requires constant attention, so it’s important to make sure that the candidate is available to work the hours necessary to effectively manage your brand’s online presence. If they have other commitments that would prevent them from being available full-time, it’s best to keep looking.
7. Factor in their cost
Finally, you’ll need to consider the cost of hiring a digital media manager. Salaries can vary depending on the candidate’s level of experience and expertise, so be sure to set a budget before beginning your search.
Peter DeCaprio believes that keeping the things mentioned above in mind is vital to suiting a manager that is truly right for your business and can ensure continuous growth in the long run.