Google’s quality score algorithm helps determine how much you’ll pay for every click on your ads says Peter Decaprio. A high-Quality Score can not only give your ad a lower cost per click, but it will also improve the position of your ad in Google search results relative to other advertisers targeting the same keyword, and can even help increase conversion rates. In this article we’ll cover: What is Quality Score? The 3 components of Quality Score How Google calculates your quality score why the understanding quality score is important Ways to improve your quality score 1) What Is Quality Score? When you create an AdWords account or add a new campaign, one of the first steps is determining which keywords you want to target. In order for these keywords to trigger your ads, you’ll need to set a bid for each keyword. Google’s AdWords system calculates the amount you are willing to pay for an ad click based on your max CPC bid, your Quality Score, and other factors such as how much bidding… Read More »Peter Decaprio: Why Quality Score Matters (and 5 Ways to Improve It)
“SEO” is the acronym for “Search Engine Optimization”. SEO is the process of making your website show up higher in Google, Bing, etc. rankings by following a set of best practices that are known to produce high search engine rankings explains Peter DeCaprio. The goal of this article is to give you an overview on what I think are the most important aspects you should know about SEO if you want people to find your business online. This article will be completely free from any technical jargon so everyone can understand it. You don’t have to be a genius or have any knowledge about computers, coding, backlinks or anything complicated — just read along and follow my advice! The purpose of this article isn’t to teach you everything there is to know about SEO, but to give you a simple introduction to what I think are the most important aspects you should focus on if you want your business to be found online. I must say that SEO can be quite complicated for someone who’s… Read More »Peter DeCaprio: What Is SEO? – A Simple Introduction to Ranking Well in Google
In this article we will discuss building your personal brand through the following topics: · Using Social Media · Implementing Your Professional Vision Using Social Media: The first step to take when you’re trying to build a personal brand is using social media explains Peter Decaprio. You can find and connect with people who share your interests, values, and motivations for success. This digital world may seem like an unstructured space but it’s exactly what makes it easy to stand out without much effort. It also works as a huge magnet for potential clients and employers looking for someone specifically like you. Leveraging social networks will put your name in front of them so they get more familiarized with who you are and why working with you would be beneficial for them. Social networks are platforms where you can share your thoughts, ideas, and philosophies on a specific subject say Peter Decaprio. It’s up to you how to convey your message but remember that the most important step is creating the content in… Read More »Peter DeCaprio: What Is Personal Branding and How to Build One? Part 2/2
Peter Decaprio: The Ultimate Guide to Search Engine Optimization (SEO) & How to Improve Your Rankings
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results – often referred to as “natural”, “organic”, or “earned” results. Generally, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers explains Peter Decaprio. SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical engines. SEO differs from local optimization in that it focuses on national or international. The most important part of the SEO process is the site architecture Overview of the Process Depending on the overall goal for a website, three types of objectives can be set: - To increase the number of visitors to the website. Achieving this goal involves improving your pay-per-click advertisement rank and/or optimizing your web page so that it ranks high in organic… Read More »Peter Decaprio: The Ultimate Guide to Search Engine Optimization (SEO) & How to Improve Your Rankings
I know that this article may be a little late as 2022 has almost come to an end. I had already written the bulk of it on Nov 18th, but I held back from publishing it for some time as I wanted the information in here to be as accurate and relevant as possible, and I didn’t want people reading about how effective something worked last year instead of this year explains Peter Decaprio. With that being said let’s get on with the guide on How to Build a Successful Blog in 2022. This guide will cover everything you need to start up your blog successfully on your own domain, make money blogging, and more! Keep reading if you’re ready to start making some real money blogging without investing any or much capital into your new business. What Is A Blog? Before we get started, let’s take a moment to define what exactly a blog is. For those who are not yet aware, blogging is the action of sharing thoughts and opinions on a certain… Read More »Peter Decaprio: The Ultimate Guide on How to Build a Successful Blog in 2022
Peter Decaprio: SEO – Everything Beginners Need to Know About Getting Started, Keywords, Backlinks & More!
If you’ve ever needed to know how search engine optimization (SEO) works, then you’re in the right place! I’m going to cover all of the basics that will help get your website ranking above your competitors explains Peter Decaprio. I’ll throw out some technical jargon now and then but it is not required reading – just throw on your favorite techno playlist while you read this guide so you stay motivated. Don’t be mistaken though; SEO isn’t easy, but with dedication and hard work, it can bring about amazing results. You may even become so good at it that they call you an “SEO guru”. Now before we begin, there is something very important that I want to tell you: This guide is very long! If you want to keep your sanity make sure you bookmark this page. If you find this guide helpful, please share it with others! Table of Contents: I’ll try to keep this version up-to-date as much as possible but I will probably create a new one every few months or… Read More »Peter Decaprio: SEO – Everything Beginners Need to Know About Getting Started, Keywords, Backlinks & More!
If done correctly, press releases can gain massive exposure, generate positive PR and also improve your search engine rankings says Peter Decaprio. When writing a press release, it’s essential to keep your target audience in mind. You must be able to pinpoint who will likely be interested in the material you are submitting. Press Release Step 1: Focus on the Main Message The main message should encapsulate what your organization/website is all about. Your headline should include keywords that describe exactly what you are releasing information about says Peter Decaprio. For example, if you were releasing news about an upcoming event at a local restaurant, consider using terms like ‘free’ or ‘anniversary party. The main message of your press release should also contain three things: A strong opening line The 3 W’s (when, where, who) and H (how, how much) A call to action Press Release Step 2: Include an Eye-Catching Headline Include a strong headline that will strike interest with your readers. Make sure it is relevant; if your press release includes information about… Read More »Peter Decaprio: How to Write the Perfect Press Release in 6 Simple Steps
Peter Decaprio: How to Start a Podcast That Will Actually Get You New Clients, Customers & Sales! – Step-by-Step Tutorial for Starting a Podcast part ½
A podcast can be an amazing tool for getting new clients, customers, and sales say Peter Decaprio. However, I know what you’re thinking… “I have no idea how to start a podcast that will actually get me business.” The truth is there are literally thousands of podcasts out there. This means it’s about to get crowded. You need to do something different in order for your message to stand out, right? First though, why would your company want to have its own podcast anyway? Here are just a few reasons: Build authority so people see you as an expert in your field Gain more exposure by being able to reach millions of listeners around the world Educate & entertain potential clients so they begin seeing you as a trusted advisor Make consistent sales without having to be in front of your prospects Always be top-of-mind with potential clients when they’re thinking about buying (and when they’re ready to buy) Whether you want to build authority, gain exposure, educate & entertain or all 3… There are… Read More »Peter Decaprio: How to Start a Podcast That Will Actually Get You New Clients, Customers & Sales! – Step-by-Step Tutorial for Starting a Podcast part ½
Peter Decaprio: 9 New Year’s Resolutions for Entrepreneurs – Learn How You Can Turn Them Into Reality This Year!
It’s that time of the year again when everyone is talking about New Year’s Resolutions! People who have made them are already working on them while others are just looking forward to this whole “new beginning” phase explains Peter Decaprio. Self-improvement is, without a doubt, one of the most popular resolutions among people. Everyone wants to be better in some way or another – whether it’s being healthier, being more organized at work or even being able to stick with their goals longer. Though it may sound daunting to turn these goals into reality, businesses prove otherwise by giving us ample opportunities and resources (read: advice and tips) in making our lives easier and fulfilling our entrepreneurial dreams in the process. That’s why we found 9 entrepreneurs sharing their New Year’s Resolutions for Entrepreneurs. So check them out below! 1) Focus on the right things – Strive to be ‘in the zone when it comes to your business and stop worrying about the small stuff that you… Read More »Peter Decaprio: 9 New Year’s Resolutions for Entrepreneurs – Learn How You Can Turn Them Into Reality This Year!
It’s been a long time since pop-ups went from being considered annoying to being accepted as part of many sites’ marketing campaigns says Peter Decaprio. But, is there really a justification for the continued use of this type of “marketing” strategy? Are people finding value in them? And what about e-commerce stores and apps/websites that are offering actual products or services? Are these types of sites benefitting from using them? The answers may surprise you…and they might even make you think twice before adding your next popup to your site. For today’s piece, I’m going to lay out 7 ways to increase sales with pop-ups (and why you’re wrong about popups). My hope is that by the end of this piece, you’ll have a different perspective on what you thought about popups and why…and maybe even change your opinion. 1) Pop-Ups Work… But Only Under the Right Conditions If there was one thing I could say with 100% certainty it would be that the use of pop-ups is not all good or all bad. Peter… Read More »Peter Decaprio: 7 Ways to Increase Sales with Pop-Ups (and why you’re wrong About Popup)