A podcast can be an amazing tool for getting new clients, customers, and sales say Peter Decaprio. However, I know what you’re thinking…
“I have no idea how to start a podcast that will actually get me business.”
The truth is there are literally thousands of podcasts out there. This means it’s about to get crowded. You need to do something different in order for your message to stand out, right? First though, why would your company want to have its own podcast anyway? Here are just a few reasons: Build authority so people see you as an expert in your field Gain more exposure by being able to reach millions of listeners around the world Educate & entertain potential clients so they begin seeing you as a trusted advisor Make consistent sales without having to be in front of your prospects Always be top-of-mind with potential clients when they’re thinking about buying (and when they’re ready to buy)
Whether you want to build authority, gain exposure, educate & entertain or all 3… There are various ways that podcasting can benefit the growth of your business. If your company is ready for a podcast I’m here to help! I’ve created this step-by-step tutorial so you can get started quickly without any trial and error. This way you’ll avoid wasting time, money, or effort doing it wrong. You don’t need ANY previous experience in order to create an amazing podcast that will generate new customers and also increase revenue says Peter Decaprio.
This tutorial includes:
How to craft a unique selling proposition (USP) for your podcast How to create your podcast in 6 easy steps Step-by-step instructions on how to upload & publish your podcast so it can be found online Your exact step-by-step action plan to get new clients, customers and sales because of your podcast
Let’s begin!
Step 1: Craft Your Unique Selling Proposition (USP)
A USP is a statement that describes why you’re different than other businesses in your market. Here are some examples: “A free vacation every year” “Get paid $3,000 just for signing up” “We’ll give you all our best strategies for free” Notice the common thread among the different USPs? They all focus on what makes them different than their competition.
Now that you understand what a USP is, here’s how to create your own in just a few minutes:
1) Write down 10 different products or services that you offer
2) List 5 types of benefits each product or service offers
3) Compile the top 5 benefits into a single sentence
4) If your list contains more than 5-7 benefits choose the best 7 and include them in your USP statement Example: Let’s say I sell cupcakes
Here are some possible benefits from my cupcakes based on research from my target market…
1. They have NO Trans fat
2. They’re made with real butter
3. They taste delicious when ordered with vanilla icing here are all the benefits I can think of for my cupcakes:
1. They have NO Trans fat
2. They’re made with real butter
3. They taste delicious when ordered with vanilla icing
4. Ordering them is easy
5. Hats & strings are included in the price of each order
6. Payment can be taken over the phone
7. Pricing includes shipping and handling
8. You can easily reorder without having to create a new account
9. 100% money-back guarantee if you’re not satisfied
10. Cupcakes stay fresh during shipping because they’re baked fresh daily Note: We don’t need all these benefits so we’ll only include the top 5 in our USP statement
Example: Our cupcakes taste great and also they’re Trans fat-free! (This is the actual USP we use)
Now that we have our unique selling proposition let’s move on to step 2 of this tutorial…
Step 2: Create Your Podcast in 6 Easy Steps
Peter Decaprio says Now comes the fun part: actually creating your podcast. A lot of people get intimidated when they hear words like “recording” and “publishing”. That’s why I’m going to show you how easy it really is so you can take action right away. Let’s begin by getting organized:
1) Download a free PDF guide on how to create an amazing podcast. This will give you all the instructions and details you need plus 3 bonus video tutorials on how to record, edit & upload your podcast to iTunes (step 3)
2) Download the free audio editing software
Here are your options for recording your podcast: You can use an old-school analog tape recorder or you could record directly into your computer using a full-featured USB microphone like the Blue Yeti. If you’re not comfortable with recording yourself you can hire someone on Fiverr (click here for a free tutorial). Bonus tip: Send them the PDF guide I mentioned earlier so they’ll know exactly what to say and also how to set up their equipment. The next step will show you what to do once you’ve recorded your first episode. Let’s move on…
Conclusion:
However, I’ve given you a step-by-step formula that’s easy to follow and will allow you to create your podcast without the stress of feeling overwhelmed says Peter Decaprio. The key is taking action right away so download the free PDF guide now and take one small step towards getting new clients, customers, or sales today!
