In today’s world of ever-changing technology and demanding consumers, a business’ first priority is to reach as many customers as possible says Peter Decaprio. This can be a difficult task for a startup company. Your business might already have loyal followers from social media sites such as Facebook or Twitter, but what about potential customers who do not have an account on the platform you have chosen? Are you able to attract them?
In this day and age where people are online constantly communicating with others through social media, it is crucial that your business reaches out to these individuals so they can become your customers too. The role social media plays in attracting new potential customers cannot be understated – people go online every day to interact with their friends and family, so why should businesses be any different? Also, Social media marketing has quickly become one of the most popular and effective ways for businesses to promote their products and services.
Social Media Management: The First Step
Social media management is a skill that few possess, which makes it invaluable in the business world. This service begins by developing a social profile that can be used to attract new customers and turn them into repeat clients (and hopefully brand evangelists). It also involves engaging with your followers on these platforms, including replying to comments they make on your posts. A good SMM will help you create interest around your company, establish authenticity through online presence, reach potential customers who are not yet fully aware of your offerings , increase search engine, raise brand awareness, foster community, provide feedback from customers, and boost traffic to your website.
Social media management is a way for businesses of all sizes. To reach new customers in an up-to-date and effective manner. While you might already have a social media presence on Facebook and Twitter. There are many platforms that can be used to increase customer awareness of your brand and attract new potential clients. The best SMM will customize your profiles according to the preferences of each platform’s specific users. For instance: if you want to attract high school students who use Instagram. It would not make sense to post updates on Tumblr about your latest product line.
Before hiring an SMM, though, it is vital that you do some research so you only get the best! Being active on social media is not enough to convince potential customers that your company is legitimate explains Peter Decaprio. A good SMM will be able to demonstrate their past experiences, skills, and knowledge within the field. They will also have a strong understanding of keywords pertaining to your industry/type of business, search engine optimization (SEO), Facebook marketing tactics, Twitter promotion methods, and more. As with any service you are considering hiring for your business, it is important. That you are intimately familiar with what they do before signing a contract or agreeing to terms.
A Guide to Social Media Marketing Services
When searching for an SMM company, here are some things you should look at:
- Experience: How long has the firm been in business? What companies have they worked with? What is their customer retention rate? These are the most important questions to ask an SMM company before you hire them. You want someone reliable that will be there for your business for years to come. Not a fly-by-night company that will leave soon after they get your money. Make sure you check what type of experience the firm has in social media management. If it is mainly Facebook marketing services or Twitter promotions. Then you need to make sure they understand how social media platforms work. And have the knowledge necessary to produce positive results for your business.
- There are actual studies about how social media boost customer numbers and sales figures. But there are also those that show just the opposite. Through wrong use of social channels it would be possible to hurt your business even. The role of Social Media Management in a Startup Business as well as its benefits as well as pitfalls have been discussed by experts from different disciplines. Such as Marketing & PR, Communication, SEO and Corporate Identity / Design at a round table discussion hosted by the Börsenverein des Deutschen Buchhandels on February 28th 2013. You can download all presentations here. I was one of the speakers and talked about “Social Media Management in a Startup Business”.
The knowledge transfer provided by the event was great and very useful says Peter Decaprio. I would definitely recommend it to anyone interested in Social Media.