May 19, 2024

When you’re running a business, there’s always that sense that things aren’t moving fast enough says Peter Decaprio. You want to explore new options and possibilities that will inevitably give your organization an edge over the competition and fulfill all of its potentials.

Hiring a communications specialist for your company is one option you can consider if you’d like to broaden your horizons and see what opportunities may be opening up to you. After all, we live in a time where social media dominates our lives, so it only makes sense to bring someone on board who can help you keep up with the latest trends as well as provide valuable insight into future changes in this arena.

Here are some helpful tips for hiring such an individual:

1) Figure out How Much Experience You Really Need

We all like to think that we’re making the right decision, and hiring a communications specialist can be an expensive proposition says Peter Decaprio. After all, you don’t want to make a mistake with such an important choice! The good news is that you can put your mind at ease by taking stock of how much experience this individual really needs to possess. Hiring someone who has ten years’ worth of experience might not be as valuable as bringing on board someone who has just two or three years of solid communications expertise under their belt. You have to ask yourself if it’s more important for the individual in question to have a lot of experience or whether they can learn what they need on the job. It’s up you.

2) Look for Someone Who Has Successfully Managed a PR Campaign

The most successful public relations professionals are the ones who have had a lot of success in this area. Each individual or company that you bring on board should have some history of successfully managing campaigns, whether they’re online or off explains Peter Decaprio. You want to know that you’re bringing someone on board whose record is spotless when it comes to these matters. After all, they won’t just be dealing with local media outreach; your new communications specialist will help you find ways to make your audience grow while also expanding upon what your organization does for its customers and clients. If their work history doesn’t reflect any prior successes in this department, then you might want to look elsewhere for someone who has more relevant experience.

3) Look for Someone Who Can Show You Their Portfolio of Campaigns and Ideas

As you’re likely well aware, it doesn’t matter how many years a person has in this profession if they don’t have a portfolio showcasing their past work. The best way for you to determine whether or not your potential communications specialist is going to be worth their salt is by looking at what they can do in the present. A good way to figure out whether or not the individual being considered has what it takes to contribute to your organization is by seeking out their portfolio of ideas and campaigns that worked in the past. In other words, ask them for an example of a PR campaign that went off without a hitch. If they have nothing solid to offer, then it’s better to look elsewhere for someone who can prove that they have what it takes to be part of your team.

If you’re looking for a communications specialist to bring on board, just remember that patience is key says Peter Decaprio. Hiring this individual is not something that should be done in haste—you want the right person for the job. So ask yourself if you really need one with ten years’ worth of experience or whether you would prefer to take on someone with enough expertise but fewer years under their belt. Also make sure that they have a portfolio showcasing past successes and ask them about some examples of campaigns they’ve worked on before. Only when you follow these tips will you know whether or not this person will be worth hiring!


While the right public relations professional can help your company or organization go far. Do you need to do some research before hiring anyone? After all, it doesn’t matter how long someone has been in this business. If their experience hasn’t taught them what they need to know! Look for someone who knows what they’re doing when it comes to actually run campaigns. And focus on finding an individual who has created successful PR strategies in the past. Just remember that patience is key. If you don’t want to make a mistake with your choice then take your time. Only when you follow these tips will you be able to find someone truly worthy of joining your team!

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