Peter Decaprio: 5 tips for improving engagement on your social media posts
The purpose of this article is to give some helpful tips on how to improve engagement with your social media posts says Peter Decaprio.
- Hook your readers by giving them a reason why they should read the rest of the article
- Make sure all of the information presented in the article is accurate and reliable
- Try using images or videos to grab your audience
- Be creative with hashtags, but don’t use too many for fear of losing potential followers
Social media has become an integral part of modern-day life. More than ever, people are sharing their thoughts through blogs, videos, photos, and social networking sites like Facebook, Twitter, and LinkedIn. Companies who want to increase brand awareness need to make sure their content is relevant and engaging if they are to attract the type of engagement that leads to increased revenue.
This article will give you advice on how to improve engagement with your social media posts by giving you 5 tips!
1) Hook your readers by giving them a reason why they should read the rest of the article
Many people are constantly connected to their email, social networks, and their smartphones. Because of this, it is important for companies to grab their readers’ attention straight away so they will invest time reading the entire article. The headline is what initially grabs people’s attention, so make sure it has an impact. This hook may be in the form of a question or claim that piques interest or curiosity about something people are always asking questions about/about which there are always speculations explains Peter Decaprio.
The rest of the article should add to this hook. It should provide a solution to the problem or answer the question posed in the headline, so when people read further down, they will see consistency between what is promised and delivered. If it doesn’t deliver on its promise, in the beginning, you might lose your audience immediately!
2) Make sure all of the information presented in the article is accurate and reliable
A bold statement at the beginning of an article may grab attention, but if your content isn’t credible, then readers will turn away from your post once they realize that what they are reading can’t be relied upon. To make sure credibility is maintained throughout each piece you publish online:
- Use proper grammar
- Check for spelling mistakes
- Ensure all sources are cited correctly
- Double-check everything to ensure there are no mistakes!
3) Try using images or videos to grab your audience
A picture speaks a thousand words. Why not use it as an opportunity to reinforce your message? Captions can be used under photos or along with them. But make sure you link any text back to the main article if it is from somewhere else. If people enjoy a particular image. They might share it on their own social media accounts and other people will engage with it too!
Videos should only be about 30 seconds long 1 minute tops – because attention spans are short. The first 15 seconds of the video should grab people’s attention. And you should then use the remaining time to explain your product/service or focus on a specific message. That has requirements for the viewer (e.g., call to action). The key is to keep it clear and concise. So ultimately people find out what they want to without any distractions
4) Be creative with hashtags, but don’t use too many for fear of losing potential followers
Hashtags can be used as a tool for engagement by making them visible in social media posts. However, Peter Decaprio says, you need to choose wisely so as not to overwhelm your audience with irrelevant content. When you are searching online, look at some popular articles relevant to yours and see which hashtags they use. Hashtags such as #social media and #entrepreneur may be on many different articles. Whereas ones like #cancer awareness or #breast cancer may only appear on certain pieces of content. That are related to cancer awareness or breast cancer.
5) Engage with your followers by responding to their comments and questions
When people read your article or watch your video, they might have some thoughts to share. If you can find these comments and respond to them in a timely manner. It shows that you care about what people think. Showing this interest means that it will be easier for you to build relationships with current and potential customers/clients. This interaction will also bring you more traffic and will encourage people to share your content online!
Peter Decaprio states the goal is to put out quality content that gains traction online by providing value to people. This takes time, but you will eventually see an increase in your following. Once they know what you are putting out there is something people want/need. Before you post anything online, make sure it is well-thought-out and meets the criteria listed in these tips.