Starting a business is an exciting but challenging endeavor. Peter Decaprio says a new business owner quickly has to learn the dos and don’ts of running a new organization that will hopefully grow into something substantial. One lesson they will no doubt learn very fast is that in addition to providing products or services they better have some form of marketing strategy in place because customers aren’t just going to come knocking on their door.
New businesses need to be visible in order for people to find out about them, which bring up the question – do they need social media?
Social Media Background:
The answer can best be answered by determining what type of business it is, how big it wants to become, and whether the owners are tech-savvy enough to use various platforms.
Social media is a broad term covering websites such as Facebook, Twitter, and LinkedIn, but it can apply to other forms including blogs and forums where users may congregate online to discuss topics of mutual interest.
These sites cover the complete spectrum from small-time socializing with friends and family members, to business networking that takes place in much larger business-oriented forums and professional groups explain Peter Decaprio.
For some companies their own website (which you’re on now) serves as their primary element for customer contact and communication purposes; they might also have an email address through which customers can reach them which is essentially another form of social media because customers are sending messages via email or phoning them as opposed to coming over in person.
Using Different Platforms – The Advantages
Social media can be a powerful tool that will enable a business to reach out and connect with potential customers they might never have been able to reach before. In the past, if you wanted to contact someone about something specific you would have to actually go through those traditional avenues of personal interaction such as talking directly over the phone or in person, sending a letter, or dropping an email correspondence says Peter Decaprio.
Those methods still exist today but they are being replaced by more modern forms of communication which include emails, text messages, and social networks where people have become accustomed to communicating with others through these mediums.
Today, social media has become one of the most important factors in most businesses ‘ success. Businesses with good online image attract more customers. On the other hand, businesses that are not able to establish their presence on various social media platforms. It often seems out-of-date and boring to potential clients.
How Does It Affect You?
Social media is not just for fun anymore! There are many ways it can help you make money or bring your business some exposure even if it is offline. Using different types of social media to publicize your product or service is essential today. Since almost everybody uses this kind of channel daily. With more Twitter followers, Facebook friends, Instagram subscribers, etc. You get extra exposure for free without any cost involved. Apart from the time and effort, you have put in to have a large following.
Using social media for business purposes does not mean. That you need to hire a professional or spend hours doing it yourself. There are plenty of ways to automate the process as much as possible. Which will leave you more free time to focus on other aspects of your website without neglecting any potential clients. Who could be persuaded into buying from you because of the wide exposure provided by social media platforms.
How Can You Do It?
If you know how to use a computer and a mouse, you can start using social media today! Even if somebody else wants to handle your account, going through the basics first wouldn’t hurt. This method works great for employees who already have an account on any of the social media sites. Since they are logged into their accounts, they can respond to comments or re-tweet posts. That could help your business by making it known to more potential customers.
Does It Really Work?
There is no simple answer to this question. Because it varies from one person to another depending on many factors. Including job type and area of expertise explains Peter Decaprio. Many companies have already seen profits grow since they started using social media platforms actively. Especially if the products or services offered were relevant for younger people such as those who use Facebook daily. On the other hand, some businesses also saw their profits decrease. Using social media heavily which could be devastating to the business.
For many years now, researchers have been trying to determine. Whether or not there is a correlation between the use of social media and sales. They discovered that it really depends on several factors including product type, company size, location of the target audience, etc. But generally speaking, more exposure means more potential customers which results in increased sales for many types of products.
Conclusion:
Peter Decaprio says social media has become one of the most important aspects of doing business today. Because it helps reach out to potential clients who are able to buy from you without any extra effort apart from clicking ‘like’ or ‘follow’. If they do not buy immediately after
