In today’s online landscape, businesses have to navigate a vast amount of social media channels in their quest for customer acquisition and retention says Peter Decaprio. In our digital world, your customers can be reached at any time through Facebook, Twitter, Pinterest and dozens of other networks including Google+. However, being active across the web is not enough. You need to post content at peak times when your followers are most likely to see it.
Below, we’ll look at the best times for engagement on each major social network so you can maximize your organic interactions.
1) First thing in the morning (or before lunchtime) on Twitter won’t give you that much bang for your tweet on Twitter since most people are at work or school. However, if you can find the best times to post on Twitter, you might see more of an interaction rate.
2) On Facebook, it’s best not to post too early in the morning (when people are still checking their email and getting ready for work). You’ll get better results if you wait until midday when people start checking their news feeds again. A general rule of thumb is that you should have posted at least 5-6 updates before noon so that your followers will have enough time to check your profile already.
3) As far as Pinterest is concerned, there isn’t really a best time/day to pin images because this social network operates on a large U.S. audience (18-44) that has less of a 9 to 5 work schedule than Facebook users. Just make sure you’re pinning at least five times per day and you’ll see increased traffic regardless of when you post.
4) If your business is in the B2B market, Google+ is where it’s at! A recent study by Track Maven showed that engagement is twice as high on Google+ compared to twitter and four times higher than Pinterest at the moment with 72% of posts reaching between 1% – 10% of the total audience, 13% between 11%-20%, 7% between 21%-30%, 4% between 31%-40%, and 3% over 40%. If that doesn’t convince you, consider the fact that posts published between 1-3pm EST have 53% higher engagement explains Peter Decaprio. However, you’ll probably want to experiment with this network a little bit before getting to these figures since they are just averages.
5) Finally, if your goal is to get organic search traffic from social media sites, then LinkedIn would definitely be the place for you! According to Search Engine Journal, the best time of day (in terms of interactions) is 10am, 11am or 6pm. It’s also good to post at least 5 times per week on LinkedIn because people who don’t follow your profile will still see your updates in their feed when you publish new content.
What do all these numbers mean? Well, if Facebook is your primary social media channel, you’re better off posting in the middle of the day. If Twitter is your focus, then don’t bother with morning updates since people are still at school or work. The point is that you should take these best times into consideration when scheduling your next post. This way, you’ll maximize your engagement rate and see more results from your social media efforts!
What’s the best time for engagement on Facebook?
With more than a billion global users, Facebook is by far the most popular social media site currently available. Since there are so many people out there actively checking their news feed, it would make sense that you should try to post right before noon because this is when most people start looking at what others have shared says Peter Decaprio. If your business is B2B oriented, then Google+ has shown to be one of the best places for interaction rates with 53% higher engagements per post at 1-3pm EST since professionals are generally done working around that time already.
What about posting frequency?
Well, if you want to increase organic traffic through your social media profiles, LinkedIn has emerged as the undisputed champion of interactions per post with 50% more shares on average compared to Facebook and Twitter. Even though Google+ has shown great results in terms of engagement, you’ll need to experiment with this network a little more since it’s not the most popular place for marketers (yet).
A study by Track Maven has shown that the best times to post on social media networks are as follows: Google+ (1-3 pm EST), Twitter (7-8 am, 2-3 pm EST), Facebook (1-4 pm EST) and Pinterest (5-7 pm EST). Additionally, for maximum engagement, it would be best if you posted at least 5 times per week on LinkedIn says Peter Decaprio. If you want more organic search traffic through your social profiles, make sure you’re publishing frequently on that network. Based on these findings, we can conclude that there isn’t really a best time/day to post on any of these sites since they all come with pros & cons depending on your business niche.