Peter DeCaprio: What Is Personal Branding and How to Build One? Part 2/2
In this article we will discuss building your personal brand through the following topics:
· Using Social Media
· Implementing Your Professional Vision
Using Social Media:
The first step to take when you’re trying to build a personal brand is using social media explains Peter Decaprio. You can find and connect with people who share your interests, values, and motivations for success. This digital world may seem like an unstructured space but it’s exactly what makes it easy to stand out without much effort. It also works as a huge magnet for potential clients and employers looking for someone specifically like you. Leveraging social networks will put your name in front of them so they get more familiarized with who you are and why working with you would be beneficial for them.
Social networks are platforms where you can share your thoughts, ideas, and philosophies on a specific subject say Peter Decaprio. It’s up to you how to convey your message but remember that the most important step is creating the content in the first place. Also, keep in mind that whatever you publish online might stay there forever so don’t reveal something that could end up hurting you later down the road!
Take advantage of social media because it allows you to connect with peers around the world who have similar interests as yours. Facebook, Twitter, LinkedIn, Quora, Google+ are all different sources where people gather and converse about topics they enjoy or something they need advice on. Peter Decaprio says you can use this information to make yourself visible among those communities by following those who share your interests and posting insightful content from time to time.
In addition, social media is a great way to promote your services as an expert in a specific industry or topic you choose to focus on. In this sense, it will provide you with the perfect platform where you can present yourself as that type of professional that would be able to help their clients solve whatever problems they’re currently facing and achieve their goals and dreams. If someone needs something, whatever it may be, and you’re promoting yourself as the person who can give them access to what they need then they’ll contact you because at the moment they needed it more than anything else!
Social Media for Branding: The Keys to Success
Implementing Your Professional Vision:
In the first part of this article, we talked about how to use social media to become more accessible, visible, and responsive. Now it’s time to take your personal brand a step further by making it consistent with what you actually want. If you don’t have a clear vision of whom you are or what you stand for then everything else will be blurry as well.
The most common reason why people fail at their branding efforts is because they’re confused on whether they’re targeting themselves towards one specific industry or problem solvers in general. There are some who think that they can solve any type of problem if they just know enough about that subject matter but then realize later down the road that they were wrong! So how can you avoid this from happening?
The first step is to create a brief bio that explains who you are and what makes you unique. In this sense, it’s important to include your core values because these beliefs will determine the type of clients or employers you want to have. For example, if one of your principles is being honest then you wouldn’t work for a company that lies about their products just so they could make a sale! But on the other hand, if you think helping people no matter what brings value to their lives then working as an insurance agent would be perfect for you, regardless of its current reputation.
In addition, state what problems solvers like yourself are facing in today’s society. Convey how your solutions can help them accomplish their goals and dreams. In this sense, create a mutual agreement with your prospective clients because you can offer them something they need while they make your brand visible to those who might be interested in what you have to say as well!
The last step is making sure that all content you publish online matches your personal brand. If one of your core values is being honest then try to keep up with it by always stating the truth no matter how hard or annoying it may be. For instance, don’t lie about the benefits of a specific product. Just because someone paid for an ad on Facebook if that’s not what you actually think! Instead. Be real and truthful so there would never be any doubt about it. Who you are will take your personal brand to new heights.
Peter Decaprio says now that you have a better understanding of how your personal branding can benefit yourself and others. It’s time to utilize the information you’ve gathered over the years about what you’re good at. What brings value to people’s lives, who are your current clients or employers. Where people gather online to discuss their problems, etc. With this purpose in mind, create content related to those subjects. So whenever someone searches for these specific topics they’ll come across your unique perspective on them. Which will make more people interested in getting to know more about who you are as an individual.