If you’ve ever needed to know how search engine optimization (SEO) works, then you’re in the right place! I’m going to cover all of the basics that will help get your website ranking above your competitors explains Peter Decaprio.
I’ll throw out some technical jargon now and then but it is not required reading – just throw on your favorite techno playlist while you read this guide so you stay motivated.
Don’t be mistaken though; SEO isn’t easy, but with dedication and hard work, it can bring about amazing results. You may even become so good at it that they call you an “SEO guru”. Now before we begin, there is something very important that I want to tell you:
This guide is very long! If you want to keep your sanity make sure you bookmark this page.
If you find this guide helpful, please share it with others!
Table of Contents:
I’ll try to keep this version up-to-date as much as possible but I will probably create a new one every few months or so just to clean things up and add newer information. So be sure to check back periodically if you’re still having trouble with SEO after reading this guide. If there is anything that I missed or should change, be sure to leave me a comment at the bottom of the page so I can take care of it ASAP! ====== Part One – Getting Started ====== before we begin, it’s important to first understand what search engines are, how they work, and how your website can be found by them. What are search engines? Search engines are special websites that have huge databases of information that help users find the specific item(s) they’re looking for on the internet.
For instance, if you were to use Google as an example, you could type in something like “San Diego news” or “best pizza in Chicago” and within a fraction of a second, it would provide you with results explains Peter Decaprio. The search engine then uses its advanced algorithms to determine which items match what you’re looking for exactly and ranks them accordingly based on how many times keywords associated with each result are mentioned and also the quality of each website – we’ll cover this later.
How do they find my website?
In order for a search engine to find your website, you have to let it know where on the web it can find it. This is done by using what is called “meta tags” which are basically keywords that tell search engines what your site is about and which pages on your site should be indexed from the home page you created earlier. Now don’t worry if this sounds complicated – I’ll show you exactly how these work later on in this guide! But for now…
What does SEO stand for? Search Engine Optimization is a term used to describe the process of designing a website. So that it has a higher chance of being ranked higher up on any given search engine’s results page. In other words, having good SEO means that your website will have a better chance of being found on search engines. When people are looking for things related to the content that your site provides.
Why is SEO important?
No matter what type of website you have, you want it to be seen by as many people as possible. Without having good SEO practices in place, most searches wouldn’t turn up your site at all. Because there isn’t enough “link juice” passing around between websites with similar topics. This means that users would only see results from huge popular websites. Those are already ranked at the top of the page instead of smaller sites like yours. Those are still great resources but are not well known yet! Just imagine if Google didn’t show any new results. All they’d show is Wikipedia and websites like CNN and all those other already popular websites. That wouldn’t make for a fun user experience.
SEO can even help bring traffic to your site that might not have ever found you otherwise! Not everyone goes around looking for new and exciting websites every day. So having good SEO practices in place ensures that if anyone is searching for what you provide. There’s a much better chance they’ll see your site instead of someone else’s. Who doesn’t have good SEO practices in place? Peter Decaprio says let’s say you open up Google and search “game reviews”. Do you want the first result to be IGN or any other huge website with only their latest reviews? No! You’ll probably just click on one of the top sites instead which could be smaller blogs. With less content but still relevant to what you’re looking for!
Peter Decaprio states SEO is basically free traffic. If you think about it, having good SEO practices in place makes your website easily accessible. To search engines that then help bring new people to your site every day! You really can’t beat that.